A²OK

Somebody already
noticed.

A Kindness Card is a public record of the kindness an organization already practices. Nobody asked you to be in it. That is the whole point of it.

It already happenedYou are not promising anything. You are describing what your people already do.
Your words, not oursSixteen questions, mostly a tap. The words that make it yours are the ones you write.
Kindness is an annual plantIt does not come back on its own. It gets planted every year, by somebody. This year that’s you.
No fee for your card  ·  four minutes a day  ·  that’s the whole ask

Tell the street what you already do.

This isn’t an ad. It’s the opposite of one. While everybody else is chasing clicks, you’ve been quietly holding up a neighbourhood — and nobody has written it down.
We don’t count clicks. We count acts of kindness.

Competitive kindness

If the shop down the street thinks they can out-kind you, let them try. In this civilization the only thing anybody competes on is who leaves the street better off.

And then the harder thing

Brag about your people here all day. We’ll help you shout it. Then, once your banner is up, we’re going to ask you for the acts nobody ever traces back to you.

The card costs nothing. Kindness costs plenty — time, attention, and the occasional hundred dollars nobody ever hears about. That’s the part we’re asking for. We’re volunteers; if this grows the way we hope, keeping up with it will take more of us. That’s a conversation for when we get there, not a fee we’re hiding from you now.

Door:

Four ways to be in it

Every rung is a finished card. None of them is a grade.

Door:

Two ways to be in it

Both use the same sixteen answers. One stops there; the other keeps going.

Neither one is further along than the other. A card is complete, not a spread waiting to happen. One is finished; the other is ongoing. Choose by how much you want to keep up with — never by which sounds bigger.

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